India’s most trusted brand and a pioneer in pumps, Crompton Greaves Consumer Electricals Limited has secured a landmark solar pumps work order under the esteemed PM Kusum Scheme for the state of Haryana. The company has been granted the inaugural work order of supplying, installing, and commissioning of 7.5 HP and 10 HP Solar Submersible Water Pumping Systems by the New & Renewable Energy Department Haryana and HAREDA. This milestone is part of a broader initiative led by SECI (Solar Energy Corporation of India) and MNRE (Ministry of New & Renewable Energy), aiming to replace and establish new connections for 6.6 lakh pumps across India.
Today, solar energy plays a pivotal role in providing a clean and sustainable energy source that protects the environment and reduces carbon footprint. Solar-powered solutions not only help in curbing greenhouse gas emissions, but also significantly reduces energy costs for farmers, thereby, making it a win-win for the agricultural sector and the planet. Recognizing the sustainable impact of solar energy, Crompton has taken a step forward towards a sustainable & greener future by its new range introduction of solar powered pumps.
With an aim to create significant footprints in the renewable energy segment, the company is aiming to deploy a significant number of solar pumps under PM Kusum Scheme in the next 2 years, supported by a wide spread after sales service network and technically qualified channel partners across India. This is achieved through state of the art R&D and manufacturing facilities and a rigorous 5-stage product development process, resulting in a wide range of highly energy-efficient and innovative solar water pumps.
Speaking on this occasion, Rajat Chopra, VP and Business Head, Pumps at Crompton Greaves Consumer Electricals Ltd. said, “At Crompton, we take immense pride in our legacy of bringing innovation that enriches the lives of our consumers. Pumps are a critical application in delivering water and ensuring uninterrupted flow of essential utilities. While we have established ourselves as a leader in the residential pumps market, this achievement will further reinforce our leadership position as a frontrunner in the solar water pumps category. This strategic move underlines our commitment to delivering cutting-edge and sustainable solutions while also ensuring the economic viability of farming operations. We are thrilled to be a part of this transformative journey, harnessing the potential of solar energy to revolutionize the agricultural pumps industry.”
Crompton had actively engaged in the tender process for four states – Maharashtra, Haryana, Rajasthan, and Madhya Pradesh. The initial groundwork, overseen by SECI and MNRE, has transitioned to the respective state nodal agencies-HAREDA (Haryana), MEDA, MSEDCL (Maharashtra), MPUVNL (Madhya Pradesh) and RHDS, RUVVNL (Rajasthan)-for the final execution phase. While Crompton is set to kick-start its operations with HAREDA with the work order, they are equally prepared to make a meaningful impact in Rajasthan, Maharashtra, and Madhya Pradesh.
With a brand legacy of 80+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance water heaters, anti-dust fans, antibacterial LED bulbs and a range of other categories like air coolers, food processors like mixer grinders, electric kettles and garment care like irons. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.
Having consistently worked towards the development of energy efficient products, the company bagged two prestigious National Energy Consumer Awards (NECA) for the Most Energy Efficient Appliances of the Year 2019 organized by the Bureau of Energy efficiency (BEE), Ministry of Power – one for Ceiling Fans for its HS plus model and the other one in the LED Bulb category for its 9-Watt LED bulb. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.
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