Elon Musk’s X, previously recognized as Twitter, has undertaken a recent strategic initiative by introducing a novel feature enabling verified organizations to post job listings on the microblogging platform. The announcement of this significant advancement was made through a post on the official X Hiring account on the platform. This distinctive feature is designated as “exclusively available” for verified organizations and is presently being offered in its beta version.
In a recent communication, the corporation articulated, “Gain privileged early entry to the X Hiring Beta – an offering exclusively tailored for Verified Organizations. Showcase your most pivotal job vacancies and seamlessly access a substantial pool of pertinent candidates.” A visual representation shared alongside the tweet delineated that these listings will be prominently displayed within the “We’re Hiring” section, conveniently situated beneath the company’s profile description. These job announcements will serve as a conduit to direct potential candidates to the official website of the respective organization, facilitating comprehensive understanding of the job role and seamless submission of applications. Noteworthy reports have indicated that this feature will be extended to premium users upon payment of a monthly subscription fee amounting to $1000 (approximately Rs 82,300).
The billionaire entrepreneur had alluded to the prospective launch of this feature back in May. In response to a user’s proposal involving the incorporation of dating services on the Twitter platform, Mr. Musk intriguingly remarked, “An intriguing concept, perhaps even extending to job opportunities.” This strategic development appears to be aligned with the broader vision articulated by Elon Musk, wherein the platform strives to evolve into a multifunctional application, encapsulating a diverse range of services—an aspiration he had previously delineated.
According to a detailed report published by TechCrunch in July, Twitter executed its inaugural acquisition following Mr. Musk’s acquisition of the platform. The acquisition pertained to a pioneering job-matching technology startup named Laskie, which was procured in May. This strategic acquisition is speculated to have played a pivotal role in the ideation, development, and eventual release of the recently introduced job listing feature.
A prominent US-based media entity, WorkWeek, has been actively utilizing this innovative feature for a span of one month. The Chief Executive Officer, Adam Ryan, utilized the platform to unveil and endorse the new capability. In a notable gesture, Mr. Ryan also seized the opportunity to make a pointed commentary on Mark Zuckerberg’s recently launched Threads, a platform positioned as a competitor to Twitter.
Expressing his perspective on the unfolding scenario, Mr. Adam Ryan, CEO of WorkWeek, conveyed his insights via a tweet dated a month ago. He remarked, “While the buzz surrounds Zuck’s emulation of existing apps, Elon’s Twitter is actively delivering products that are inherently logical. We have recently been granted access to feature job postings on our company’s Twitter page. Given that we have successfully recruited more than 20 professionals through Twitter, embracing this capability is an evident choice.”
However, it’s noteworthy that during the same period, he clarified that there would be no supplementary charge associated with listing job vacancies on the company’s Twitter profile. He elucidated that this feature would be integrated as a fundamental component of a paid subscription, encapsulating an inclusive package for discerning users. This business strategy exemplifies Twitter’s commitment to enhancing the value proposition of its paid accounts by seamlessly incorporating value-added functionalities such as job listings.